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CRM NEWS: Salesforce conference kicks off today in San Francisco

Salesforce has announced the launch of Salesforce1 a new social, mobile and cloud customer platform, during the first day of its annual Dreamforce conference.

The new service from the software giant is the first CRM platform for developers, independent software vendors (ISVs), end users, admins and customers.

Dreamforce is the largest software conference in the world. Below is a breakdown of the conference in numbers:

  • 11th year of Dreamforce.
  • 130,000 registered attendees from 82 countries.
  • 200,000 expected to join the event via online streaming.
  • 1250 breakout session.
  • $1 million is the largest single hackathon prize ever.
  • 300 members of the press flown out.
Follow B2B Marketing deputy editor Maxine-Laurie Marshal on Twitter over the next three days for updates from San Fracisco.