CSR NEWS: Businesses do something funny for money
CSR is becoming an increasingly important part of business strategy as companies across the UK took part in silly challenges to raise money for Comic Relief throughout the month of March.
Branding agency RT Media encouraged its team to ‘do something funny’ for one day. As a result, on Red Nose Day, Ross Thornley, the creative director, painted his entire face bright red to become a walking, talking Red Nose. Senior designer Sam wore a spiky, red wig for the day while its junior designer Ali stuck with the hair theme and sprayed her hair red. Thanks to the initiative, the company was able to raise £361 in one day.
Thornley commented, “RT Media was proud to raise money for the Red Nose Day’s ‘Do something funny for money’ campaign and help transform lives across the UK and Africa.”
In another initiative, international consultancy and systems integration company Business & Decision ran a campaign throughout the month encouraging its six UK offices to ‘do something funny for money’. Through numerous fundraising activities, the company smashed the target and generated £2500 for Comic Relief. As a result, key male members of management, including the COO endured some leg waxing to show their support for the cause.
Jacqueline Hoey, sales and marketing director, explained, “As part of Business & Decision’s commitment to corporate social responsibility, we are excited to support Comic Relief and have a bit of fun in the process. This unique month of campaigning and fundraising has enabled us to envelop all employees and support a common goal.”