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CUSTOMER INSIGHT NEWS: McCann Erickson creates online portal for HiQ franchises

McCann Erickson has created an online business support portal for franchises of tyre specialist HiQ.

The HiQ HUB has been put together with the Bristol arm of McCann Erikson and the HiQ marketing team. Being labelled as 'a first for the tyre industry', the portal is designed to simplify access to all HiQ support tools.

The HiQ HUB will provide immediate access to business tools including the HiQ marketing portal, online microsite manager and customer manager via a single login.

Fraser Bradshaw, managing director for McCann Erickson Bristol, said,  “We fully understand the daily demands and challenges franchisees face, and therefore worked closely with HiQ to develop a suitable solution to ensure individuals felt they were getting the support they needed. Users can also tap into a calendar and diary dates, forums, galleries, social media feeds and a list of quick links to useful sites.”

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