CUSTOMER INSIGHT NEWS: Rapide appoints Clear Communications to develop PR strategy

Technology experts in business communications, Rapide, has selected B2B marketing agency Clear Communications to form a targeted PR campaign to raise brand awareness and to help businesses with customer engagement.

The company has developed ‘Rant & Rave’, a customer insight tool that enables consumers to give feedback on a brand as soon as they interact with it, allowing businesses to gain instant responses and engage directly with their customers.

Nigel Shanahan, managing director at Rapide, said, “Our passion lies in helping our clients maximise the opportunity that real-time conversations hold for retaining and developing customer relationships.

“With the launch of ‘Rant & Rave’ and at a time when it’s really important for businesses to consider the best ways of maximising profit, we felt we needed an experienced agency to help us deliver effective communications.”