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CUSTOMER INSIGHT NEWS: SAP microsite promotes 360 customer view

Marketers are being encouraged to think about the customer experience across all areas of the business with the launch of a new 360-degree customer view microsite from SAP.

The site is designed to demonstrate how every customer interaction should be maximised, regardless of whether the interaction is with marketing, sales or service.  360-degree customer view offers whitepapers and reports to help companies deliver excellent customer experiences.

The microsite is also a marketing opportunity for SAP who has launched SAP CRM; an application designed to support customer facing business processes. To bolster its marketing efforts the software company has also embarked on a 70 stop promotional world tour.