DATA MARKETING NEWS: Bureau Van Dijk launches a fresh Mint

Business information publisher Bureau Van Dijk is launching an upgraded version of its Mint software for B2B marketers.

Mint UK covers information on 3.8 million companies and will be launched at the B2B Marketing Conference on 9 November. The revamped software includes more intelligent and faster company searching, more customisation options, LinkedIn contact integration and clearer company reports.

Tony Pringle, BvD’s managing director for the UK and Ireland  said, “Our Mint range has always offered a streamlined user experience – it’s a simple way to manipulate data and ideal in a B2B marketing environment. We’ve created this new version, using new technology, to optimise our users’ information experience.”