DATA NEWS: Blue Sheep wins PRS for Music contract
B2B customer information company, Blue Sheep, has won a multi-year contract from PRS for Music.
The contract will see Blue Sheep PRS for Music work with the organisation to create an understanding of its market penetration in existing sectors, and highlight new areas for growth and development. This will be achieved through Blue Sheep's AIM (Aggregated Information Management) platform that will drive acquisition and retention activity for PRS for Music using Blue Sheep's UK Business Universe, a database that will deliver a single customer view of both customers and prospects.
"Blue Sheep stood out against its competitors because of its leading database and its detailed understanding of the UK business community," says Keith Gilbert, managing director of public performance sales at PRS for Music.
PRS for Music's music licensing system enables businesses and community groups to access music, resulting in payouts to the 60,000 songwriters, composers and publishers that it represents in the UK.
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