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DATA NEWS: CCR clean up email data

Data and direct marketing specialist CCR Data has developed an email append designed to update customers' databases with clean email data automatically.

CCR boasts a database of over 20 million up-to-date addresses and will match a client's data list to their own and transfer the correct details. All potential recipients are sent an email with the customers branding giving them the opportunity to opt in or out. It claims clients only receive receptive contacts and ensures they are compliant with email legislation.

Obtaining email addresses is an issue for many companies as not many people like giving up their information, keeping data clean is also an frequent problem; CCR is conscious of this fact and aims to enhance its customer's databases in order to ready them for successful email marketing campaigns.

Melanie Gray, marketing director at CCR says, "We are pleased to offer such a unique service that can help our clients take their offline databases into the online world."