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DATA NEWS: Conduit continues new product drive with FTSE350 file

Business data specialist Conduit has launched its fifth new product of the year: the FTSE350 Database, which it says contains in-depth information on key decision-makers in all the companies in this list.

Mike Pulvertaft, new product development director at Conduit, says the list was developed in response to demand from the market. “Many of our clients were coming to us and asking us for this data.” He says the list was not available anywhere else, so Conduit created it by researching every company on the FTSE350.

The file will be refreshed quarterly, as the FTSE350 list itself is updated. According to Pulvertaft, the product will be of use to companies in a wide variety of sectors: “These companies all have big potential spend in all kinds of areas – this list will be a Holy Grail for the majority of marketers in the business-to-business sector,” he comments.

Pulvertaft says the new product is part of an ongoing programme of new offerings from Conduit over the first six months of the year, which will continue into the autumn. “I'm aiming for a new product every six to eight weeks,” he says.