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DATA NEWS: Conduit launches 'white van man' database

Conduit has strengthened its expertise in the automotive B2B list sector with the launch of a White Van Man database product.

The new data product contains details of over 300,000 prospects with a propensity to own a van (or van fleet), including sole traders, SOHO businesses and other SMEs. It is an evolution of Conduit's Fleet database, and acknowledges an increased demand to target this sector.

Mike Pulvertaft, director at Conduit, comments, “the White Van Man database offers great potential for marketers looking to target small businesses, particularly the likes of florists, electricians, plumbers, glaziers, couriers, amongst others, who need transportation to run their businesses.”