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DATA NEWS: Corpdata enhances Sales Turbine with prospect management functionality

Corpdata has launched a new version of its Sale Turbine prospect management system, which it claims is a highly potent marketing tool for smaller businesses. The system utilises Corpdata's own data file to “drip-feed” small amounts of data to a marketing or sales user, on demand. The new version incorporates new prospect management functionality, as well as enhanced reporting functionality.

Peter Phipps, public relations manager at Corpdata, comments, “For small companies, Sales Turbine encourages regular marketing by delivering regular names for marketing activity. For larger companies it may be more suited to driving sales.”

The system is billed as offering the basic functionality of a full prospect management system, without the associated costs. Phipps says further enhancements are currently in development.