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DATA NEWS: D&B premiers entry-level version of marketing analysis solution

D&B has released a new scalable version of Market Insight, its web-enabled marketing analysis solution, designed to appeal to a broader range of companies including those on a tighter budget.

The new release is available in three bundled levels: Entry-level, for businesses on a tight budget with a specific product need; Expert, including additional functionality for businesses with more complex needs: and Enterprise, featuring unbridled access and functionality. Solutions on all tiers combine D&B's benchmark universe with what the supplier describes as “cutting-edge manipulation techniques and analytical models.”

Market Insight is designed to support reduced time to market, more intelligent resource allocation, tighter cost controls, reduced exposure to risk and more targeted business development.

Adrian Cutcliffe, senior marketing manager for D&B, comments, “the new scalable version of Market Insight removes barriers to strategic targeting making it easier to take control of your sales and marketing efforts in a very focused and more affordable way.” The solution consists of five modules: Customer Insight & Segmentation; Best-Fit Prospects; Key Account Optimisation; Market Sizing & Demand Estimation; and Territory Planning.