DATA NEWS: Experian launches online database tool

Experian has recently stepped up its game after a relatively quiet couple of years with the launch of its new PH Search database.

The new online B2B database allows users to build lists and qualify existing leads by checking them against the information on the database. This is designed to allow for improved campaign targeting. The tool is available as a web application and or can be integrated into a user’s CRM system.

With the advent of big data, vendors are under pressure to match the vast amounts of data that can be collected via digital channels such as social media.

Speaking about the new tool, Max Firth, managing director of Experian’s Business Information Services, said, “PH Search takes B2B marketing to the next level, combining a consultancy-based approach with the best data and analytics that enable users to intelligently profile and market their services to prospects most likely to find them of use.”