DATA NEWS: Experian unveils World Cup Brand Index

Experian has unveiled its alternative World Cup in a bid to demonstrate the ‘power' of its products and build brand awareness.

The information services company will produce a World Cup Brand Index in which it will monitor the online performance of some of the largest brands sponsoring the tournament.

Experian is hoping to use the campaign to build up its marketing services group and demonstrate its cross channel insight.

Using its technology Hitwise Competitive Intelligence it will highlight the most searched for brands and analyse which are successfully piggybacking the World Cup. Along with this, further analysis such as WAG watch - looking at who the most searched for wife or girlfriend of a footballer is - will be marketed via PR to the appropriate press.