DATA NEWS: Information Arts and LBM strengthen European offering through EuroContactPool
Information Arts and LBM are seeking to strengthen their European offerings by signing new reseller agreements with EuroContactPool for its 17 million-strong database of business decision makers.
EuroContactPool data will continue to be available through a wider audience of resellers and brokers, but Information Arts and LBM will benefit from direct access to the data set and an opportunity to work with the data owner to enhance or expand it. âInformation Arts and LBM will be our primary sales channels,â comments Hakan Axelsson, sales and marketing director of EuroContactPool.
Axelsson says the reseller appointment follows an 18 month evaluation of the market to find the right partners. âThey are very different companies,â Axelsson explains, âLBM is more sales-led whilst Information Arts has more of a creative reputation. Together, they represent a good spectrum of the B2B data market.â Both companies are understood to have large clients operating in Europe and are eager to exploit further opportunities on the continent.
This is the latest step forward in EuroContactPool's stated objective of usurping D&B as the leading name in pan-European business data.
Simon Lawrence, joint MD of Information Arts, comments, âThis new partnership will ultimately allow us to enhance our offering to clients, as we provide access to fresh data sets and our deep understanding of what this ultimately entails.â
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