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DATA NEWS: More Th>n Business seeks to ramp-up activity with Blue Sheep

More Th>n Business has contracted B2B data specialist Blue Sheep to develop a single customer view of its SME customers and prospects.

The deal is the latest development in a rapid escalation in activity in B2B insurance this year, with Direct Line launching a big budget TV advertising campaign in the summer, and the development of the first price comparison site for business insurance - Coverzones.

Blue Sheep won a three-year deal to provide data services to More Th>n Business following a competitive pitch, and will use its AIM platform to drive acquisition and retention-orientated campaigns.

More Th>n Business offers a range of insurance products to small and micro businesses, including van, shop, office, public liability and professional indemnity products, both by phone and via the broker channel.

Richard Lee, MD of Blue Sheep, comments, "More Th>n Business didn't have any issues with its marketing activity, yet we were able to demonstrate that it should work with us through our specialist knowledge of the B2B sector."

Mike Bowman, head of More Th>n Business, comments, "Blue Sheep impressed us immensely with its extremely knowledgeable senior team."


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