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DATA NEWS: Panovus launches new data agency

Marketing services group Panovus has launched a new data and information services agency.

To specialise in offering data planning and management, as well as prospect acquisition, research and intelligence, Definitive.i.Q has been set up as a response to an increasing demand for marketing data services from clients of sister agencies, Slipstream Global, United Image and Imperity.     

Mark Duffey, CEO of the Panovus Group says of the launch, "For a number of years the Panovus Group companies have been working with clients to increase the value of their data in order to provide them greater customer insight and increase their campaign ROI.

"The launch of Definitive.iQ as a brand in its own right builds on this, leveraging the group's skills and experience and increasing our capacity as an integrated marketing partner."