DATA NEWS: PAR and Experian enter B2B data partnership
Data specialists PAR and information services company Experian have entered a B2B data sharing partnership.
Under the agreement, Experian will integrate its UK national business database with PARs euro contact pool B2B database, which will extend PARs UK data coverage to its direct marketing clients across Europe.
In turn, Experian will have direct access to PARs database, which currently holds 23.5 million business records and 17.8 million named executives in 15 European countries.
Howard Lewis, director of business solutions for Experian, UK & Ireland, said, "It is great news that PAR has chosen Experian to provide unrivalled UK B2B data to its pan-European database and it is further endorsement of our high quality data."
Per Löfgren, international product director for PAR, said, "The link between Experian and PAR is a good fit, with both companies providing sophisticated analytical B2B marketing products that support businesses decision-making processes, strategy and growth."