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DATA NEWS: Stop Data launches a 'live' database

Lead generation company Stop Data has launched a new database that offers live updates and the ability to connect with potential customers using social networks.

B2B Live is designed to provide marketers with the demographic, social network details and company websites of a lead before any contact is initiated. This would allow marketers to get to know what potential leads could be looking for by monitoring their social media activity.

Stop Data is hoping marketers will use B2B Live to enhance existing databases by adding social network details. It boasts the ability to target specific potential customers using multi-channel points of contact.