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DATA NEWS: Wegener launches first home workers database

Wegener DM Business Data Solutions has launched Realsoho, which it claims is the first database to target small companies and individuals with an office in or outside of the home. The product offers details of 1.7 million business and individuals.

Steve Cook, commercial director of Wegener Business Data Solutions, says the new service provides an effective mechanism to target the rapidly growing sector of home workers. “Since 1997, there has been a year-on-year increase of over 13 per cent in the number of people working from home. That makes this a huge and fast-growing sector. As the way we work changes, the differences between home and the 'traditional' office have been broken down. In effect, more and more people are either running offices from their homes or even spending more time working there and less time commuting.”

Realsoho has been compiled using data collected from four million lifestyle questionnaires and 1.3 million phone calls, combined with quarterly updates from Companies House and monthly updates from BT. Cook adds, “Realsoho is a significant breakthrough – it is more accurate therefore more responsive.”