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DEMAND GEN NEWS: Reed Business Information acquires new lead generation business



B2B publisher Reed Business Information UK (RBI) has acquired an online lead generation service designed to match business buyers with suppliers.


Approved Index is an online B2B marketplace that matches business buyers and suppliers across the UK. It provides a pay-per-lead service in over 100 different sectors, such as website design, management training, marketing companies and photocopiers.

"The demand for this sort of service in the B2B market is soaring," says Jeroen Kuerble, RBI's portfolio director. "Approved Index have a very flexible product providing excellent customer service to both users and suppliers which is undoubtedly a massive asset to RBI and will help accelerate our online growth even faster."

The addition of Approved Index to RBI's portfolio brings the total number of recent acquisitions by the company to four. CELRE, Heren Energy and JP Airline Fleets Directory have all joined RBI recently.

Titus Sharpe, Approved Index's commercial director, comments, "We are very excited by the opportunity RBI offers. Their large portfolio of B2B sites and publications will allow Approved Index's customers to benefit from a greater volume of high quality leads. Our community of business buyers will benefit from a greater pool of suppliers."

The London based service will compliment RBI's existing online directory Kellysearch and will continue to grow as part of RBI-UK's online portfolio.

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