DEMAND GENERATION NEWS: Banner ad clickthrough decline halts

Global clickthrough rates for banner advertisements on websites stopped declining last year and remained fixed in 2010, according to new research by MediaMind Technologies.
The report 'Standard Banners: Non-Standard Results' suggests that a ten-year decline in banner ad clickthroughs has finally come to an end.
It also suggests that a possible reason for the drop was the success of online display advertising.
Gal Trifon, CEO and co-founder at MediaMind, said, "The new findings are an encouraging sign for advertisers."
"Although CTR is only a partial measure of online success, the levelling of CTR shows that online advertising has reached a level of maturity and that advertisers have become more sophisticated in luring users' interest." For more demand generation information, visit out Demand Generation Knowledge Bank