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DEMAND GENERATION NEWS: BBN's portfolio now exceeds 1000 websites

Web advertising is continuing to grow in the B2B sector, as B2B ad network BBN has announced its portfolio of websites looking for advertisers now exceeds 1000.

The Internet Advertising Bureau’s (IAB’s) latest figures relate to the first half of 2011 and reveal online continued to show a double digit growth of 13.5 per cent.

The new publishers to join BBN are the American Psychological Association, BNP Media, CQ Roll Call, Dennis Media, Mitochon Systems and Springwise.

Scott Roulet, co-founder and senior vice president of BBN said, “The growth of our portfolio of media partners is an exciting milestone for us. But, we take even greater pride that we’ve expanded our audience reach without compromising our core mission to connect advertisers with that audience where they work.  Balancing growth with our strict policy to maintain a publisher program of truly B2B media has translated to success for both our partners and advertisers.”