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DEMAND GENERATION NEWS: Forever Beta launches academic crowd sourced service for marketers

Creative agency Forever Beta has launched an academic crowd sourced advice service for CEOs, marketing directors and brand owners.

Beta Labs consists of scholars from some of the world’s top educational establishments, such as Columbia, Harvard and Cambridge, being on hand to offer solutions to business challenges. Clients will be able to submit business problems to the global think tank, choose from one to one advice on business innovation or opt for one month’s worth of short virtual workshops.

The Beta Labs service is being pushed out to the agencies existing and new clients via PR and a direct marketing campaign.

Robin Gadsby, founder of Forever Beta, said, “The marketing landscape needs innovation to keep it fresh, it needs a totally different perspective. The world’s finest scientific minds are able to give clients this unique insight which we believe will result in extraordinary ideas that will push boundaries and challenge the norms."