DEMAND GENERATION NEWS: Getting down to business with the Olympics
With the Olympic Games now only a year away, businesses should bear in mind the recent Bribery Act when thinking about corporate hospitality surrounding the event.
For those businesses lucky enough to have tickets and who are thinking of using them for corporate hospitality, it’s worth remembering the new legislation. Corporate hospitality must be ‘normal , reasonable behavior.’
James Milligan, solicitor, legal and public affairs advisor at the DMA offers this advice, “Make sure you have procedures in place in case you need to prove to a defence that you have not indulged in an act of bribery. Ensure that staff, contractors and agents, subsidiaries and other organisations within the group structure know about and adhere to procedures,”
Businesses are also being warned to prepare for ‘Day 3’ of the Games. It’ll be the first Monday of the Games and the first time businesses will feel the affects of the increased demand on public transport.
Figures from London 2012 and Transport for London reveal banking and law firms are the most prepared, while manufacturing and telecoms are lagging behind. They are urging businesses with over 200 staff members to take advantage of The Site-Specific Advice (SSA) programme which offers free one-to-one advice.
However, business of any size can sign up for free travel advice by visiting the London 2012 website.