DEMAND GENERATION NEWS: IBM ramps up service offerings to address shifting business trends

IBM has announced new cloud and on-premise offerings that will help organisations respond automatically to shifting consumer and business trends. The new solutions, Commerce-as-a-service and Social media marketing, combine technology from key acquisitions such as Unica, Coremetrics and Sterling Commerce with IBM research and development.

These new software solutions are designed to help companies intelligently automate supplier and trading partner interactions, automatically turn marketplace insights into marketing and sales actions, and connect online, mobile and social channels to physical stores.

The tech giant has also announced the launch of a new Global Centre of Competence for Smarter Commerce. The new centre will be part of IBM Global Business Services and is comprised of highly skilled smarter commerce consulting experts who will help clients worldwide solve their most complex buying, marketing, selling and servicing business problems.

The two announcements come the same week that IBM hosted its first 'Smarter commerce global summit' - an event targeting business executives and IT professionals, offering insight, resources and technical breakout sessions to help address current digital challenges.