DEMAND GENERATION NEWS: Mediahawk launches call tracking service

Marketers can now track the number of telephone sales enquiries they receive from people visiting their website.

Mediahawk has launched a call tracking service to highlight when visitors become callers. All stats can be viewed in Google Analytics as well as via Mediahawk's online management reports.

Harry Bott, sales and marketing director at Mediahawk, said: "Now that online marketing has overtaken more traditional media for generating sales and enquiries, it is vital to have a clear picture of how your customers want to interact with you.

"In some markets, visitors will use the phone in preference to interacting online and with Mediahawk's website call tracking we can give marketers a 360-degree view of their online customer interaction."

The service has been developed to provide a more detailed understanding of the customer journey after their initial keyword search.

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