DEMAND GENERATION NEWS: New lead generation service from Affiliate Window

The 2011 IAB Online Adspend survey reported that lead generation has grown to £26 million, an increase of 20 per cent.

On the back of this finding, performance marketing network, Affiliate Window has launched an online lead generation service that utilises verification software to ensure false or incorrectly formatted data is removed or corrected before being delivered either directly into a call centre dialler for an outbound operator to call back or into database for distribution of information packs, catalogues etc.

Michelle Boxall, head of lead generation, Affiliate Window said the company’s aim is to deliver quality, cost-effective leads, “The team is tasked with providing a complete picture of the existing lead management process to ensure scheduling is seamless.

“Creating a feedback loop in regards to lead performance, we can quickly build up a landscape of which lead sources to optimise…the onus is on us to deliver valid, unique leads.”