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DEMAND GENERATION NEWS: New Thought Leadership Best Practice Guide

B2B Marketing, the online community for B2B marketing professionals, has launched its latest best practice guide on thought leadership.

The Thought Leadership Best Practice Guide is designed to help B2B marketers understand how to use thought leadership effectively as part of an integrated approach to marketing.

It provides practical tips and advice for planning a thought leadership programme to help achieve a successful campaign. Marketers can use the guide to establish campaign objectives, identify and understand target audiences, develop creativity and ideas, results analysis and follow-up activity.

It examines how to build a thought leadership programme, create, distribute and deliver content, as well as determine ROI.

It is a key resource for anyone looking to implement a thought leadership strategy, marketing directors, heads of marketing, digital marketing managers, marketing communications managers, heads of social media and marketing managers.