DEMAND GENERATION NEWS: TalkTalk Business opts for Eloqua

B2B communications company TalkTalk Business has selected Eloqua to improve its lead management and demand generation performance.

TalkTalk Business, formerly Opal, has adopted Eloqua’s platform as part of its wider efforts to enjoy more streamlined marketing procedures.

Jim Burns, marketing communications manager, TalkTalk Business, said, “Prior to Eloqua, we were using a pretty archaic email service provider which came with lots of manual processes such as loading data and pulling stats on click-through and open rates.  

“There was no automation and the tool couldn’t keep up with us strategically – we needed more.”