DEMAND GENERATION NEWS: UK B2B ad network launched by BBN
Digital marketing company, Business-to-Business Network (BBN) has announced the launch of its UK B2B ad network.
The ad network is comprised of BBN and six UK publishers including Haymarket and Reed Business Information. It aims to expand on its original US-based business and allow advertising clients to target international business media audiences.
The ad network is opening an office in London to provide publisher and advertising support locally. BBN will help advertisers and marketers reach audiences using a number of digital media platforms including web and email.
Ari Bluman, president, North America sales and operations of digital marketing business, 24/7 Real Media - a BBN customer and partner, said "The UK is an important market for us and the addition of six prominent media companies strengthens our relationships with international B2B agencies that are seeking a large-scale solution for reaching bigger audiences in the UK."