Account-based marketing technology provider Demandbase has added more service providers as part of its ABM Ecosystem.

The

Demandbase ABM Ecosystem

brings B2B technologies to

assist with data insights

as well as account-based audiences across channels. It was launched in May with the intention of improving integration throughout the martech stack.

Partners will be able to help clients use intent and engagement data to build audiences, deliver messages to target accounts, and align sales and marketing efforts.

Demandbase service provider partners fall into one of two tiers within the ABM Ecosystem: Essential or Premiere. The service providers included digital agencies, media agencies, regional and global system integrators, marketing partners, and consulting firms. Premiere partners included the agencies DWA, Edelman, gyro, Merkle, Ogilvy, and Quarry.

Chris Golec, CEO of 

Demandbase

 said: “With the rapid adoption of ABM across all industries, more providers are offering ABM related services. However, not all service offerings are created equal. As the pioneer and leading technology provider in the space, we wanted to make sure each of our partners is certified in both ABM and our solutions, so our customers know they are getting world-class ABM and product expertise.”

Companies interested in becoming a partner can visit the Demandbase wesbite and apply online.