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DIGITAL MARKETING NEWS: Accenture pick CreatorMail to woo c-suite

Management and technology services company Accenture has tasked eCRM specialist CreatorMail with marketing its ideas and messages to a C-level audience.

The list of 750 members came from Accenture spanning 32 markets. CreatorMail has designed a virtual community to influence these decision makers. The programme keeps members up-to-date with news and events as well as enabling members to form discussions and share information.

The eCRM company corresponds with members on a daily basis on behalf of Accenture. The community is claimed to encourage brand loyalty and is being used to develop Accenture's global reach by developing consultancy services within client organisations around the world.

Mark Brennan, managing director of CreatorMail says, "Our service has introduced an automated, fast and securely managed process, allowing swift coordination of activities and content delivery."