DIGITAL MARKETING NEWS: B2B insurance boom continues as Coverzones launches comparison site
The latest in an increasing number of business insurance price comparison sites is launching into the UK SME market with an integrated digital marketing campaign.
Coverzones is working with digital marketing company iCrossing to create an online campaign combining paid and natural search, display advertising and social media research. Its identity was designed by Base One, who also built its comparison website (www.coverzones.com)
iCrossing says that through qualitative research methods, it has analysed key topics of conversation amongst its target online audience of SMEs, and is able to identify the most relevant networks for successful display campaigns.
The site specialises in providing insurance for small and medium sized companies and has already struck deals with major business insurance companies including Allianz, Hiscox and AIG to provide cover for over 700 types of businesses.
Coverzones faces tough competition, with business-orientated price comparison sites on the rise. British Gas recently launched its own offering and the number of direct sellers specialising in insurance for small business owners is on the up.
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