DIGITAL MARKETING NEWS: IAS B2B win website award
IAS B2B Marketing has been awarded Best Website at this year's Built Environment Marketing Awards (BEMAs) for a website developed for fastener manufacturer, SFS intec.
IAS created the website as part of a campaign to position the company as an authority on Part L regulations and airtightness for architects, main contractors and roofing contractors.
It incorporated unique use tracking, segmented content and video, as well as online tools such as podcasts, a blog and a library.
The BEMA judges commented: "It was exemplary, had good navigation, decent code and a clear segmentation between architects and contractors. The cost and results were very credible and great value in the current climate."
Rob Morrice, IAS managing director, said: "The IAS team has delivered some brilliant results for our clients and it is great to be recognised so enthusiastically for it, particularly in the digital arena, which is so important for the building and constructing industry moving forward."
For more on digital marketing, visit the IT Marketing: Benchmarking report