DIGITAL MARKETING NEWS: Manticore unveils latest automation platform

Automation solutions company Manticore Technology has released its seventh generation marketing automation platform, enabling B2B marketing executives to gain improved control over their marketing funnel.

Manticore Technology VII is a end-to-end marketing automation platform that enables B2B marketers to effectively manage the marketing funnel for predictable revenue growth by creating, measuring, and optimizing online marketing strategies and programs that turn leads into fully qualified sales prospects.

Manticore says the tool will help create more efficient marketing budgets, decreased sales cycles, and a stronger alignment between marketing and sales.

New features include a fully customizable user interface (UI), email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

The customizable UI is in response to feedback Manticore received from B2B marketers who said they each had unique needs from one another and disliked a "one size fits all" approach to marketing automation.

"Manticore Technology has created a platform that offers unparalleled support for the marketing business process of turning leads into sales-ready prospects," said Jeff Erramouspe, president, Manticore Technology.

"Manticore Technology VII is to the marketing funnel as CRM platforms are to the sales pipeline. No sales executive would consider managing their pipeline without a CRM platform, and no marketing executive should manage their funnel without Manticore Technology VII."