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DIGITAL MARKETING NEWS: Microsoft hits back at Apple's iPad

Microsoft has launched a new ad campaign for Windows 8 which attacks Apple’s promotional strategy and undermines the power of the iPad and Siri.

Microsoft has released two 30-second videos and a microsite which directly compares Apple’s iPad to the Windows 8 tablet. Siri is seen repeatedly apologising for not being able to do what Microsoft's tablet can: 'I'm sorry, I can only do one thing at a time.'

While Samsung has previously attacked Apple in its ad campaigns, it has been some time since Microsoft launched a attack on its rival. 

Want to know more? Watch the ad below: