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DIGITAL MARKETING NEWS: Product reviews to be integrated into Google results

Customer product reviews can now be integrated into Google Web Search, Google Product Search and Google AdWord Ads after the search engine has partnered with social commerce application provider Bazaarvoice.

Retailers and manufacturers using Bazaarvoice will be able to publish their product reviews on Google with the aim of driving more traffic from search results and provide brand exposure to qualified shoppers.

Bazaarvoice is Google's first publicly integrated platform partner for product review content and is making the new capabilities available immediately to retailers and manufacturers as SyndicateVoice for Search.

Working only with client permission the service will eventually be able to feed full-text product reviews with branding in Google Product Search on behalf of the retailer.

At the moment only star rating will show in Google search results, with review content to follow. Retailers and manufacturers will be able to leverage product ratings in Google advertising products.