DIGITAL MARKETING NEWS: SMBs increase paid search
Half of small and medium sized businesses intend to increase spend on paid search advertising in the coming year with one in five SMBs moving advertising revenue from other areas into paid search.
The latest results from Microsoft AdCentre's 2009 SMB Customer Research study shows that SMBs in the retail sector are the heaviest users of search, with nearly a quarter investing advertising revenue on paid search.
A third of SMBs who do not use pay search say it is because they feel the process is too complicated, while over half (56%) think it is too expensive. A further 44% of SMB marketers who do not engage in paid search say it because it would be too time consuming.