DIGITAL MARKETING NEWS: ThomsonLocal and Bing expand partnership
ThomsonLocal.com has signed a multi-year deal to become the UK's first reseller of adCenter, the pay-per-click platform underpinning Microsoft's search engine, Bing.
The deal will enable Thomson Local to provide businesses with enhanced geo-targeting capabilities to match their adverts to location specific queries by Bing users, improving ad relevance for Bing consumers but also further increases conversion rates for Thomson Local customers.
Richard Avery, head of digital and development, ThomsonLocal.com said, "We have a long standing partnership with Microsoft and are delighted to be able to offer our customers new, innovative opportunities to target consumers on Microsoft's new search experience, Bing."
"Bing consumers will benefit from increasingly relevant sponsored listings targeted either to their location or an area they specify."
Avery continued, "Whilst âlocal' is a word that a number of companies are trying to associate themselves with, it has been at the heart of our company for nearly 30 years. Our partnership with Bing is the first in a number of developments we will be introducing to reinforce this position.
"Our focus is to ensure our customers gain the local, targeted consumer exposure they need and to give users relevant search results across a wide range of media."
Aaron McGrath, EMEA AdServices manager, Microsoft added, "As a âdecision engine', Bing is designed to help people make faster, more informed decisions. Our partnership with Thomson Local definitely reinforces this value by providing our users with more local, relevant and accurate sponsored listings enabling them to make those all important choices quicker than ever."