DIGITAL NEWS: Adobe goes subscription-only
At Adobe's annual Max conference, the company has announced plans to introduce a subscription model for many of its most popular programs, including Photoshop and Dreamweaver– because their customers prefer it.
From next month, access to Adobe's Creative Suite will demand a monthly fee. Standalone versions will still be available, but will not be upgraded.
Adobe is the latest in a number of international software companies that have moved to a cloud-based model.
Scott Morris, senior director of product marketing for Creative Cloud, said: "We were surprised by how successful Creative Cloud has been. We know that's going to be a difficult transition for some customers, but we think it's going to be the best move in the long haul.
"Recurring revenue is going to help Adobe in the long run. That's one reason Wall Street responded very positively."
Access to all programmes in the Creative Cloud will cost £47 a month, provided customers sign up to a year's subscription. However, if users choose month-to-month payments the cost will jump to £70.
Discounts will be available for users who sign up before 31 July.