DIGITAL NEWS: Yahoo & Sage launches Small Business Hub
The hub is focused on providing news, advice and practical tips to help small businesses to grow and realise their potential whenever business owners need it most.
The new section of Yahoo Finance will provide a range of useful content about issues small businesses face every day from navigating the complexities of VAT to working with mentors. Meanwhile, original content from Sage will also provide insights from their wealth of experience working with businesses that will give companies, whatever the size, the tools they need to succeed.
Paul Cairney, head of brand marketing at Sage UK & Ireland said: “It’s a very exciting opportunity to work with a partner like Yahoo to create a business advice hub for small businesses.
“Sage has a strong tradition of taking new approaches to raise visibility of its brand from bringing back the Krypton Factor to being an early B2B adopter of Aurasma, and this UK first for both Sage and Yahoo continues that. It also underlines our commitment to providing start-ups and growing businesses with the guidance, tools and confidence they need to succeed.”
The Small Business hub will sit within the editorial navigation of the Yahoo Finance section. Advertising for the portal will run across all Yahoo's sites.
Krane Jeffery, head of Yahoo Studio added: “We are delighted to bring Sage to Yahoo as our partner for this area of content. Our audiences across our wide editorial network have told us there’s a need to offer small businesses advice, and this campaign utilising a combination of our Finance editorial team and Sage's expertise enables us to deliver insights and understanding to meet this demand.”