You are here

DIRECT MARKETING NEWS: Antalis McNaughton and Arjowiggins launch butterfly mailer

Antalis McNaughton, communication support distributor, has teamed up with paper manufacturer Arjowiggins to promote its Cocoon papers via a creative DM.

The eye-catching, butterfly shaped mailer is designed to show UK printers they can get quality results while still being environmentally conscious. The Cocoon range boasts either 50 or 100 per cent recycled fibre content with a chlorine-free bleaching process.

Chloe Thacker, marketing communications manager at Antalis McNaughton says, “The unique design of the new Cocoon mailer offers a fun and innovative way to reflect the flexibility and excellent quality of the Cocoon range. It also offers us a chance to demonstrate that Antalis McNaughton is leading the way in how to communicate environmental benefits to consumers and clients.”

Arjowiggins frequently creates DM campaigns targeted primarily at printers and designers in the UK. The paper manufacturer has recently begun putting more emphasis on its environmentally friendly ranges.

For more information on direct marketing, visit out Direct Marketing Knowledge Bank