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DIRECT MARKETING NEWS: Direct mail sale from Royal Mail

Royal Mail has announced it is to stage a second sale on direct mail, encouraging marketers to try new methods of reaching their target audiences.

A 20 per cent discount will be offered on all new or additional mail volumes throughout March and April 2011.

Mark Thomson, media director at Royal Mail, said: "Direct mail is back, pure and simple. It has regained its position as the consumer's favourite direct marketing channel because people love to receive well targeted, well crafted advertising mail.
"And for the advertiser, direct mail's ROI is performing better and better and the discounts in this sale will help them benefit from its increasing power even further."