DIRECT MARKETING NEWS: Mardevdm2 launches European business suppression file
Mardevdm2, the global data and marketing services division of Reed Business Information, has announced the availability of its European business and consumer suppression file.
The 50-million-name file is designed to keep direct marketers in line with all relevant data legislation. Zina Manda, director of Mardevdm2, said, “As current Data Protection Legislation is under review, it is more important than ever that direct marketing practitioners uphold the highest possible standards of compliance.
“For any cross-border marketers, or those entering new international markets, there are significant challenges and risks for lack of compliance, particularly with regulations that vary by country. Mardevdm2 has brought together, and will keep current, a comprehensive suppression file source across Europe that will make compliance painless.”
The pre-merged suppression file is only available from Mardevdm2.