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DIRECT MARKETING NEWS: SM1 Print Studio creates back to work DM

Marketing and print agency SM1 Print Studio is making sure clients and prospects are ready for the new year by sending a 'back to work' pencil case DM to prove the power of print.

The packs were sent at the end of December and the campaign will run for one month. Personalised emails will be used to follow up the DM.

Included in the mailers is a ruler, note pad, herbal tea ‘sharpner’ and SM1 collateral. The agency is so confident in the mailer it will reveal the campaign’s results to recipients to ‘demonstrate the power of crossmedia marketing.’

Steve Hall, manager at SM1 Print Studio said, “This campaign was a great way for us to show print isn't dead. When combined with other marketing channels, good data and lots of imagination, direct mail is key to any successful marketing campaign.”