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DIRECT MARKETING NEWS: and LBM expand B2B data offering

B2B data provider's direct marketing services division and direct marketing and data solutions company LBM have signed a three year extension to their agreement and announced an expansion of their partnership.

The seven-figure contract will see continue to integrate its data into LBM's campaign-ready B2B marketing data, and benefit from LBM's multi-channel intelligent contact updates, enhancing the accuracy of its dataset.

As part of the expansion, it is expected that the two companies will work together on joint online data acquisition and management initiatives.

Simon Davies, general manager of direct marketing services, said, "One of the key ambitions of both companies is to strengthen the relationship that exists between us and develop other areas of co-operation that will see us working together on new ways of utilising the data we hold rather than simply selling lists."