Richard Evans, director of marketing EMEA for marketing technology provider, Silverpop has been voted onto the board of the Direct Marketing Association’s (DMA) Email Marketing Council.
Evans has been a member of the email marketing council since 2010, in his new role he will be involved in contributing to and driving forward initiatives to set industry guidelines and promote best practices in email marketing.
Richard Gibson, chairman of the DMA Email Marketing Council, DMA said, “Richard is well known and respected among his industry peers and so he was a natural choice to vote into the DMA’s coveted Email Marketing Council. His deep industry knowledge and experience, coupled with an infectious passion for email marketing trends and issues will be a great asset. We’re very happy to have him on board.”