EMAIL NEWS: ESPs could be offering more services
Newly appointed senior consultant of digital strategy at Epsilon International Simeon Lando believes now is the time for email service providers to offer a wider variety of services.
Shortly after the announcement that he was joining Epsilon as part of the expansion of its strategic services division, he said, "There can be no doubt that digital marketing is evolving at pace and with closer collaboration between email and other technologies, there's increased opportunity for ESPs to offer a wider array of services.
"With so many developments, it's a great time to be joining such a dynamic and growing company."
Lando will work across the company's EMEA divisions and will be responsible for optimising email and multi-channel strategies.