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EVENT CAMPAIGN NEWS: Glow-Worm sees funny side of boilers with comedy road show

Performance improvement agency, River Marketing has launched a comedy road show to promote Glow-Worm’s boiler range to installers throughout the country.

The series of events began in Cambridge in August and will continue to tour the country until October. Each event includes a one hour performance from a local comedian and a presentation from Glow-Worm.

The campaign was designed to reach 2400 one-off installers by the end of October and drive sales of Glow-Worm’s Ultracom range and membership of Club Energy.

Andrew Baxter Parsons, account director at River explained said, “Our predicted results for the campaign will strengthen Club Energy considerably and enable Glow-worm to deliver even greater value to its members”.